The majority of CMOs are not confident in their creative or media agencies’ ability to scale their use of AI, according to a study* by MMA and BCG.

AI needs to be used to “do something useful”, Microsoft CEO Satya Nadella has warned, but the comment coincides with a survey which has found that more than half of CEOs see no benefits from AI in the ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Building a brand in dynamic markets like Asia requires moving incredibly fast and being in it for the long term – our new guide explores this “twin pace” with real-world case studies from the likes of ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Stout drinkers have never had so much choice, with the tipple enjoying an incredible boost in fortunes, but the makers of beer and spirits have little to cheer about as sales continue to decline amid ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Identifies six trends that will shape marketing strategies of the travel and tourism sector in the coming year.