It’s nothing new to hear people casually say that the rich are getting richer, but it might never have been more true – recent economic data shows that the top 10% of Americans by wealth now account ...

Right now, the stakes feel higher than ever. Against a backdrop of historic rollbacks in women’s rights – most notably the overturning of Roe v. Wade in the U.S. – there’s a growing sense that the ...

Hours after the US president announced 25% tariffs on products coming from Mexico and Canada, his commerce secretary was already suggesting there would “probably” be a deal to reduce them – it’s a ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

Many Canadians report that they are buying fewer American products and avoiding US-owned stores and restaurants in protest at the threat of US tariffs and annexation, but entertainment brands appear ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

We’ve all heard of Millennials and Gen Z. But have you come across kidults yet? For those not in the know, the term refers to adults who have a strong interest in toys, games, and entertainment that ...

The world’s best companies and campaigns for creativity, according to the WARC Creative 100. The top 10 campaigns include five campaigns focused on sport: Orange promoted WoMen’s Football, Coors Light ...

Why is this work relevant for Creative Strategy? Heineken's 150th anniversary campaign challenged how anniversaries are supposed to be celebrated. Because, you know, nobody really cares about them. So ...

Chinese consumers are prioritising products with the best functional benefits, as brand loyalty drops to its lowest level in history, with the preference for local brands reaching 77% in 2023, a 21% ...

Why is this work relevant for Creative Strategy? It's not every day that a furniture company changes tax laws. Canadians were being taxed twice on second-hand items. IKEA saw this unfair tax policy ...

Boost, one of India's leading Malt Based brown MFD (Milk Food Drinks) is a 750 Cr INR size brand. It is the single largest brand in the southern region with market share of almost 51%. For over 4 ...