Experience-led growth is the proven path forward, as companies that consistently deliver a strong experience across all channels often achieve more than double the revenue growth of lagging ...

Live commerce, driven by human connection and interaction, offers a blend of entertainment and immediacy, transforming the traditional online shopping experience.

TikTok’s annual ad revenue is forecast to grow 19.1% year-on-year in 2024, reaching $23.3bn this year, before increasing to $34.8bn in 2026, according to WARC Media’s latest global ad spend forecast.

When establishing a brand identity, a key question media businesses face is whether their communications should be brand- or content-led. Should they be judged by what they stand for or what they ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

WARC's Sustainability Hub features best practice, expert guidance and effectiveness case studies that will help marketers understand – and solve – the challenges of sustainability, including net zero.