2. Make it memorable. From the Rolling Stones' lips to Nike’s swoosh, a strong logo is as effective as it is memorable. Start with a simple design with strong colors that communicates the ...

The logo blends hibiscus, mango, coconut and palm leaves and other layered elements. It positions you on a beach oasis ...

Google’s “G” took this idea even further, reducing the company’s famous wordmark down to a single letter icon in 2015. That first “G” was playful enough with is color blocking.

2. Start with a basic sketch . The first step in creating a purposeful logo is to create basic sketches. The step is very simple, and it involves just the pen and the paper.