2. Make it memorable. From the Rolling Stones' lips to Nike’s swoosh, a strong logo is as effective as it is memorable. Start with a simple design with strong colors that communicates the ...

The logo blends hibiscus, mango, coconut and palm leaves and other layered elements. It positions you on a beach oasis ...

Fans of Ms. Philo, who led Celine from 2008 to 2018, still refer to Peter Miles’s design of the “old Celine” logo — which the brand’s current creative director, Hedi Slimane, famously ...