Apple is shifting focus from the Apple Vision Pro to a new line of smart glasses. Credit: Michael M. Santiago/Getty Images We all know the problem with the Apple Vision Pro: It's too expensive. Now, ...

Smart glasses, not to be confused with AR glasses, have become somewhat popular among a select niche, and Apple wants to prioritize getting a competing option to the market by 2027. Apple Vision Pro ...

Having reportedly shelved work on a cheaper Vision Pro, Apple is apparently pivoting its focus to smart glasses—and hoping it’s not too late. If Apple wants to match the grip Meta has on the smart ...

Apple has decided to stop work on a cheaper, lighter version of the $3,499 Vision Pro to instead focus its resources on smart glasses, reports Bloomberg. Apple wants to speed up development on a ...

Apple is sidelining plans to overhaul its Vision Pro VR glasses to focus on developing AI smart glasses that can compete with products from Meta, according to a new report from Bloomberg’s Mark Gurman ...

Oct 1 (Reuters) - Apple (AAPL.O), opens new tab has halted a planned overhaul of its Vision Pro mixed-reality headset to shift resources to smart glasses that would rival products from Meta Platforms ...

We're just about due for the next-generation Apple silicon chip, which will kick off a new wave of Mac refreshes. The M5 chip is expected to make an appearance in some new products before the end of ...

The Apple 15-inch MacBook Air is displayed during the Apple Worldwide Developers Conference (Photo by Justin Sullivan/Getty Images) Now that the annual and predictable iPhone 17 launch and release ...

Apple has paused development of a cheaper Vision Pro headset to redirect resources toward smart glasses that could rival Meta’s successful Ray-Ban products. The company is developing two types of ...

The company may not release its first pair of smart glasses until 2027, putting it well behind Meta. The company may not release its first pair of smart glasses until 2027, putting it well behind Meta ...

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: M5 MacBook Pro and two Mac displays coming soon, ...

Apple’s “Pro” iPhones usually look and feel a lot like the regular ones, just with some added features stacked on top. They’ve historically had better screens and more flexible cameras, and there has ...