Business Insider/Dennis Green The products I tested came in the "Night" fragrance, which is described as "a cool rush of grapefruit, lavender, cedar wood, and praline notes." Axe — scorned by anyone ...

Sometimes it’s easy to get fed up with all the injustice in the world, but sometimes people get it right. In this edition of the Sweet Smell of Justice Served (it’s just a little series I’m starting, ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

PARRISH, Fla. (WAND) - A middle school student sprayed enough Axe Body Spray to stop a bus in Florida. The fire department and emergency services responded to a report of “hazardous materials” on a ...

When Freedom High School girls pass the boys locker room on their way to gym class, they’re greeted by a familiar scent permeating the hallway. “Every time you walk past it, you can kind of smell, ...

According to the New York Times, the campaign is by the London office of Bartle Bogle Hegarty and commercials are scheduled to run in the US on Jan. 29. The first teaser commercial (below) has already ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

AXE Body Spray has spoken out against the U.S. Capitol riots after a deodorant can was found among the rubble in the aftermath of the violence. On Wednesday, a violent mob made up of supporters of ...

James Armstrong’s got style, and he likes to smell good. Real good. And to smell good, he’s got to have his Axe. “Axe is one of my favorite things in life,” he said. “You don’t want to be smelling bad ...