A truck carrying a shipment of Axe body spray caught fire on a Texas interstate Friday morning, causing cans of the infamous deodorant to explode and coat the atmosphere with the scent of middle ...

A trailer full of Axe Body Spray ignited and set off cans flying in all directions early Friday on Interstate 35 in Belton, Texas. No injuries were reported, but the Texas Department of Transportation ...

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The ...

This probably isn’t what the commercials meant when they boast of "the Axe effect.” A school bus carrying 30 children from Florida's Manatee County School District was evacuated on Monday after an ...

A thin haze enveloped the backstage at Willy Chavarria‘s latest New York Fashion Week show. No, it wasn’t slow-moving fog clouds rolling in from the runway a few feet away. Instead, it was a cloud of ...

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...