If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

Ah, the many scents of a gamer. Basement mildew. Dorito dust. A sticky joystick stuck in between two couch cushions stained with months-old Mountain Dew Code Red. Now you, too, can smell like this.

A truck carrying a shipment of Axe body spray caught fire on a Texas interstate Friday morning, causing cans of the infamous deodorant to explode and coat the atmosphere with the scent of middle ...

Before the Gophers football team boarded coach buses for their road trip for a game in Madison, Wis., last fall, each player received a small travel canister of Axe Body Spray. The Gophers were headed ...

It looks like one of the world’s most famous brands of body spray is ready to team up with an anime giant. If you are looking to buy a new deodorant for your next cosplay gig, then Fate/Stay wants to ...

According to the New York Times, the campaign is by the London office of Bartle Bogle Hegarty and commercials are scheduled to run in the US on Jan. 29. The first teaser commercial (below) has already ...

This piece was originally published in Slate on Oct. 21, 2013. Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials? Awful. They ...

My Hero Academia has explored some wild collaborations in its time, and the series still has plenty of time to adopt others. Japan has been the home of the strangest deals to date. And now, it seems ...

You may remember the scent of Axe from some middle school dances and awkward teenage dates, but the popular body spray and wash brand made waves online for something entirely different: The brand came ...