A new take on a men’s cologne, this scent marries orange blossom and vanilla with deep, woodsy notes. It’s at times sweet, at ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Plus, everything you need to know to find the fragrance that suits your unique style.

This piece was originally published in Slate on Oct. 21, 2013. Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials? Awful. They ...

If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. Ah, the many scents of a gamer. Basement ...

With the introduction of a female-focused scent, the bro-centric world of Axe gets… well it pretty much stays the same. Only now the ladies are also nookie-magnets. With the release of its new his-and ...

The New York Times reports that Axe, after years of telling teenage boys that they can turn women into sex-crazed sluts by dousing themselves in body spray, is now releasing a scent for women. Axe ...

Axe, Old Spice turn up the heat marketing body sprays and washes to young men. May 6, 2010— -- My 16-year-old nephew has a foolproof strategy for meeting girls. First, he puts on his letter ...

Finally, something for the ladies? The Axe brand from Unilever, which made a name for itself with risque ads featuring women chasing men who doused themselves with its body spray, is rolling out a ...