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Is ‘Additive-Free’ Tequila the New 100% Agave?
The conversation has shifted to highlight producers that omit glycerin, sweeteners, and other additives in their product. But is additive-free the only indicator of quality? In 2012 Grover and Scarlet ...
A federal lawsuit and new scrutiny from Mexico’s tequila regulator have upended the booming “additive-free” tequila movement, calling into question how transparency claims are used on bottles and in ...
Patrón says it is continuing to have a “construction conversation” with Mexican authorities after a dispute over the brand’s additive-free tequila marketing campaign, which debuted in February. Patrón ...
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