As brands dive deeper into virtual goods, Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member-first, open metaverse strategy.” ...

Adidas says it still plans to sell Yeezy designs — just with a different name. The shoe and apparel brand announced its intentions to keep selling Yeezy products — which were created by Ye, formerly ...

Khristopher J. Brooks is a reporter for CBS MoneyWatch. He previously worked as a reporter for the Omaha World-Herald, Newsday and the Florida Times-Union. His reporting primarily focuses on the U.S.

Last winter, the sportswear giant Adidas opened a pop-up store inside a Berlin shopping mall. The boutique was part of a corporate experiment called Storefactory—a name as flatly self-­explanatory as ...

A tough year for Adidas got even more complicated on Tuesday when it cut ties with Kanye West—one of the brand’s most profitable partners—after he made a series of antisemitic remarks on social media ...