Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Creative media agency Wit & Chai Group has conceptualized and produced Flipkart’s first-ever Gudi Padwa campaign. The ...

Motorway has announced its new brand platform and multi-channel campaign which will be rolled out from 21 March. ‘It’s not ...

Francis Charles “Frank” Cicero, co-owner of his family’s poster printing business that created a show business buzz with bold ...

BusinessTech – South Africa’s largest and most influential business news publication – recently launched a new campaign to highlight the power of its advertising solutions. The campaign is centred on ...

More than 30% of the phishing emails were opened and 17% of the recipients clicked the phishing link, 8% higher than the ...

Meta’s introduction of Community Notes for content moderation has sparked debate among advertisers and marketers.

Three Independent Institute of Education (IIE)-Vega alumni shone at the annual Loeries official rankings, placing second, third, and fourth in the rankings.

While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming ...

Johor Specialist Hospital in Malaysia has performed its first robotic-assisted surgery using the Da Vinci Xi system.

Bank of Guam has received eight MarCom Awards, an internationally recognized competition honoring excellence in marketing and communications. “These awards reflect the heart of what Bank of Guam ...

Charter has introduced a new tool called the Audience Reach Optimizer that is intended to help brands deliver more-effective ...