Mike Murchison is CEO of Ada, an AI-powered platform transforming how brands around the world interact with the people that love them. True story: I recently met a young manager who absolutely loves ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Between endless reporting, back-to-back meetings, preparing ...

Imagine an AI assistant that doesn’t just follow instructions but learns from you—adapting to your preferences, refining its responses, and becoming better with every interaction. Sounds like a dream, ...