With a change of ownership in the works, TikTok’s algorithm – the secret sauce of its success – is going to be reset for US users. What differences users will see is unclear, but changes are coming.

There's a tried and true way to reset your algorithm on TikTok. It only takes a few steps, and you will be able to start fresh. This means that all of your preferences are wiped clean, and TikTok will ...

Founded in 2012, AppLovin helps app developers reach new customers. It does this chiefly by matching advertisers, usually ...

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

Plus: how YouTube's recommendation algorithm is failing its users This is today's edition of The Download, our weekday newsletter that provides a daily dose of what's ...

The algorithm that suggests content will get an overhaul, but users likely won’t need to download a new app, according to a senior White House official.