Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...

For years, Amazon has been stealing search share from Google. Now the company is doubling down on its reputation as the best place to start any online shopping journey with a new feature that will ...

SAVE OVER $30: The Kindle Paperwhite (16GB) is on sale for $124.99 in the Amazon Black Friday sale. That's the lowest-ever ...

Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...

Amazon has already put the brakes on ChatGPT's new shopping feature, stopping the chatbot from serving up its deals.

Black Friday sales for Amazon gadgets are still live this weekend. Here are the best deals on Echo speakers, Fire TVs, and ...