Starting May 31, to coincide with the ‘World No Tobacco Day’, the campaign will highlight the health hazards associated with smoking with the aim of encouraging a 100 per cent smoke-free ...

This paper refers to the strategic and creative development stages which led up to the launch of the Health Education Board for Scotland's (HEBS) anti-smoking advertising campaign to launch Smokeline.

While anti-smoking campaigns have long been part of Indian cinema, the inclusion of the sanitary napkin angle made this campaign stand out. It created a conversation around two major public health ...