App developers are familiar with the importance of App Store Optimization – the holy grail of organic traffic. After all, most downloads stem from basic App store search, and making sure your app is ...

In a pay-to-play world, sometimes it’s what happens organically that’s most important. And mobile marketers can influence that “organic” experience a heck of a lot with tools and best practices for ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

You have nothing to lose — and everything to gain — by localizing your app to be more aligned with local culture and preferences. Get it right and you can massively extend the reach and appeal of your ...

For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time ...

How do most people find apps in the Google Play Store and Apple App Store? They search for specific keywords and terms. In fact, MobileDevHQ reported that around half of all Android and iOS users used ...