It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Apple has dropped the “plus” from its streaming service, rebranding Apple TV+ as Apple TV. The change, revealed in an ‘F1’ ...

Original Story (10/14): It's been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its ...

Apple TV+ has officially dropped the “plus,” rebranding its streaming service as Apple TV in a quiet but notable shift ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

It's one of the most popular subscriptions around the world. But Apple TV+ is no more - as Apple has quietly rebranded its ...

Apple announced the streaming debut of F1 the Movie Apple now has two products with the same name The company did not reveal ...

Macworld On November 1, 2019 Apple joined the ranks of Netflix, Hulu, Amazon Prime Video, and Disney+ with its own exclusive streaming service. Apple TV features a wide assortment of shows and many ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.