Apple is continuing to improve the AI Support Assistant that it is testing in the Apple Support app, introducing new functionality in the latest update. In addition to answering questions about Apple ...

Apple's new AI-powered Support Assistant hasn't officially launched for everyone, but some users are able to test an early preview. In July, we learned that there was a strong likelihood that Apple ...

There’s no denying Apple’s reputation for producing some of the coolest and most cutting-edge tech for folks like you and me. From desktops and laptops to phones and tablets, there’s an Apple product ...

After implementing an AI chatbot in the Apple Support app to help customers a few weeks ago, the company is taking their AI chatbot push a step further. With Asa, Apple retail employees will now be ...