As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Gao's research focus aims to enhance the flow of information between food consumers and food producers. He said he hopes to reduce "information asymmetry" -- where one party in a transaction has more ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

This course provides an overview of behavioral economics. Behavioral economics incorporates descriptively accurate assumptions about cognitive ability, social interaction, moral motivation, and ...

Firms frequently fail to adopt profitable business opportunities even when they do not face informational or liquidity constraints. We explore three behavioral frictions that explain inertia among ...

EDE+ fosters a path toward a research career through a unique interdisciplinary approach from its new home in the Chicago Booth School of Business, exposing students to leading researchers in ...

A special issue of Behavioral Models in Operational Research with applications edited by Xu Guo, Sergio Ortobelli Lozza, and Wing Keung Wong will be devoted to advancements in Behavioral Models with ...

FRICTION, in science, is a force that resists the motion of two objects from colliding against each other. Hand brakes were created to prevent the car from crashing with another car or object.

A JD-MBA student reflects on how education can be a unifying force within families and how his Kellogg experience has created ...

We develop and structurally estimate a pre-specified model of consumer behavior under present bias with varying levels of naivete ... "Self-Control and Demand for Preventive Health: Evidence from ...