Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

But I couldn’t help myself because the application was just too good ... Maybe he understood behavioral economics after all. And so did my son, by the way. He came home, dried out, waited ...

"Behavioral Economics and Health-Care Markets." Chap. 6 in Handbook of Behavioral Economics: Foundations and Applications 2, edited by B. Douglas Bernheim, Stefano DellaVigna, and David Laibson, ...

Learn from Chicago Booth, a Nobel Prize-winning leader in Behavioral Economics, how to leverage behavioral economic insights to drive enterprise value, improve product and service design, and build a ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Gao's research focus aims to enhance the flow of information between food consumers and food producers. He said he hopes to reduce "information asymmetry" -- where one party in a transaction has more ...

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...