It's basically the grandmother of all beauty techniques: Smiling to find the apples of the cheeks.

Makeup artist Christen Dominque gives the lowdown on proper blush application.

Nykaa has launched a hot sauce lip gloss Naagin that claims to plump your lips. After applying it for 20 days, here is my honest review.  | Fashion Trends ...

Millie Bobby Brown shared a brand video highlighting a Florence by Mills Beauty lip gloss on the label’s Instagram. The clip ...

Blush is one of those products that seems simple but can dramatically alter the perception of your face. By avoiding downward ...

If you’ve been seeing impossibly fresh, shiny-cheeked faces all over Instagram and Pinterest lately, you’re not imagining it. The glossy blush balm has officially become that girl of makeup trends, ...

Truth be told, I rarely wear foundation these days. Five years ago, I wore it religiously—mostly to veil hyperpigmentation, ...

Merit Beauty has risen in popularity due to its easy-to-use products and conditioning formulas. Our writer tested the 10 most ...

Five experts share tips for red carpet-ready makeup that holds up under bright lights, flash photography, and long nights.

Learn how to apply makeup on acne-prone skin with these 10 expert tricks. Cover breakouts and texture without causing more ...

Most beauty fans have a designer wish list tucked away, but when a single product costs as much as the weekly food shop, it's ...