Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

In response to the recent clustered anomalies observed during the third-stage (PS3) operation of Polar Satellite Launch ...

Pinterest looks undervalued after tvScientific boosts CTV attribution and margin expansion. Click here to read my latest ...

This paper presents a novel framework for optimizing Carbon Release (CR) through an AI-driven approach to Fossil Fuel Intake (FFI) management. We propose a new training methodology for AI models to ...

New AI agent capability delivers instant, audit-proof answers to any GTM questions grounded in governed revenue data ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

New research outlines how artificial intelligence is reshaping agricultural digital marketing, sales cycles, and buyer targeting across the ...

Participation in Project ACCLAIM Brings Real-World Capital, Mentorship and Industry Access to Graves School of Business, Positioning Morgan as a Pipeline for Investment Leadership Baltimore — Morgan ...

As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director at ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...