Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

London-based agency Ink Digital has won the UK search award for Best Use of Search in Travel and Leisure.

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

Scientists at the University of Southampton have uncovered evidence from ancient rocks that Earth's climate continued to ...

Google AI tools for business aren’t a single chatbot, they’re a full ecosystem. This guide explains 30+ Google AI products ...

Pinterest looks undervalued after tvScientific boosts CTV attribution and margin expansion. Click here to read my latest ...

The campaign outperformed the incumbent media partner across every KPI benchmark as AI Digital delivered a 3x higher ...

This paper presents a novel framework for optimizing Carbon Release (CR) through an AI-driven approach to Fossil Fuel Intake (FFI) management. We propose a new training methodology for AI models to ...

New AI agent capability delivers instant, audit-proof answers to any GTM questions grounded in governed revenue data ...

Denver expansion supports growing demand for AI-driven SEO, paid media, and demand intelligence among B2B and technology companiesSeattle, ...