THE year 2025 will be remembered not as an anomaly but as a juridical moment for the climate era: science no longer merely ...

WPP also anticipates what Menezes calls a "supply chain shakeout". Privacy laws are becoming stricter and those who can't ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

Pinterest, Inc. (NYSE:PINS) experienced a steep decline over a recent monthly window, following broader volatility that can ...

For now, the National Gallery continues to list it as "probably a later sixteenth-century copy." ...

Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...

For years, our industry has talked about creativity’s power to change the world. But when it comes to measuring that change – especially outside the commercial sphere – we still lack a shared language ...

The latest revelations about Elon Musk’s xAI platform, Grok, should concern far more than the tech sector. According to new ...

Here are five key Out of Home (OOH) and Digital Out of Home (DOOH) trends to watch this year.image- Programmatic DOOH goes mainstreamProgrammatic buying will continue to scale, with automation, ...

As Delhi-NCR air quality worsens, the environment ministry says there is no conclusive data linking pollution to deaths, even ...

Objective China has a high disease burden of low bone mass, and elderly men with excessive alcohol consumption may be underdiagnosed and undertreated given the adverse effects on skeletal health. This ...