Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

As part of the next series of The Great British Bake Off, we are inviting you to submit your ideas for challenges that may be selected to form part of our very first ‘Audience Choice’ Week. If you’ve ...

Marketing budgets are changing, and so is the way marketers define success. New research from StackAdapt and Ascend2, based on a survey of more than 260 senior marketers, finds that high-performing ...

It feels like Atlus is at a bit of a crossroads. The longstanding Japanese developer behind hit RPG franchises like Persona, has been relying on the same kind of formula for decades now. Even when it ...