Kenneth Ma, left, a member of the University of Washington team behind the PrezVR virtual reality presentation app, gives a demo to Lawrence Tan, right, a fellow computer science student attending the ...

Here’s a rundown on the differences between virtual reality and augmented reality and the popular uses of each. A man experiences Google's Daydream View VR headset. Meta CEO Mark Zuckerberg unveiled ...

The Iowa Department of Transportation is employing augmented reality to visualize each phase of the infrastructure construction lifecycle: planning, design, construction progress and maintenance. The ...

While virtual reality (VR) is what gets most people excited, augmented reality (AR) has a considerable advantage. AR doesn’t require expensive headsets. It can run on hardware almost everybody has - a ...

Once existing only in the realm of science fiction, augmented reality is becoming . . . a reality. It is making its way into popular media as apps for smartphones, like the iPhone, and tablet PCs ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...