USC guard JuJu Watkins has signed a historic multi-year deal with Fanatics. The deal makes her the first female college athlete to sign such a contract.

USC standout JuJu Watkins signed an exclusive, multi-year deal with Fanatics and Fanatics Collectibles, the company’s trading card division, Fanatics announced Friday. She is the first woman college athlete to sign such a deal with Fanatics.

USC star JuJu Watkins has signed a multi-year contract with trading card giant Fanatics - making her the first female college athlete to have such a deal ahead of March Madness

The 2024-25 women's college basketball season has seen USC superstar JuJu Watkins emerge as the face of the sport. Now that face is set to be seen on one of the biggest sports brands in the world thanks to a new multi-year deal.

Fanatics Collectibles has signed USC women’s basketball superstar JuJu Watkins to an exclusive multi-year trading card and memorabilia deal, the company announced Friday. According to Fanatics, the deal is the first of its kind for the company with a female collegiate athlete. Financial details for the agreement weren’t announced.

USC sophomore JuJu Watkins has signed an exclusive multi-year NIL deal with Fanatics and the company’s trading card division, Fanatics Collectibles. The agreement, which covers memorabilia and trading cards,