Consumers flock ad-supported streaming plans after price hikes to lower costs. Ad revenue is a significant income source for streamers such as Netflix. Gaining viewers through free episodes boosts ...

Netflix has announced that AI-generated mid-roll ads are coming in 2026 YouTube this week also revealed its new Gemini-powered ad tech Both have also tested 'pause ads' that appear when you pause a ...

In an unsettled time, the most effective commercial messages are all about reassurance, togetherness and entertainment. So that may help explain why — at a time when every fresh news alert seems to ...

Your browser does not support the audio element. TV happened last night. It was the one night of the year where we all come together and act like TV still exists the ...