A strategy was launched at Rossendale Sports Club, with more than 60 attendees, including representatives from Sport England.

KUALA LUMPUR: The global badminton stage could soon witness the rise of Hong Kong as a formidable contender, following their successful assembly of a impressive line-up of high-calibre coaches.

India won bronze medal in the 2023 edition. After the Asian leg of the BWF World Tour and a gap of one week, the badminton action resumes with the Badminton Asia Mixed Team Championships 2025. The ...

Badminton is often seen as a casual sport in America, but the Carnegie Mellon badminton team proves otherwise. Under the leadership of Zoey Yong and Tony Dong, they train rigorously, demonstrating ...

India made a sizzling start to their campaign, delivering a 5-0 thrashing to Macau in their opening group D tie of the Badminton Asia Mixed Team Championship at Qingdao, China on Wednesday.

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Rossendale Borough Council have launched their new Physical Activity and Sport Strategy with the aim of increasing the number ...

With the Badminton World Federation (BWF) proposing a new 3x15 scoring system to potentially replace the 3x21 system by 2026, ...

Legendary broadcaster Jim Nantz has called for the NFL to ban the Philadelphia Eagles' highly effective 'tush push' play, ...