It took seven months of development. A nervous ask of a charismatic celebrity. A hastily purchased dollhouse and a phantom real estate “listing.” And finally, a war room of 50 on game night that ...

The No. 1 rated ad in Sunday’s Super Bowl broadcast, per USA Today’s Ad Meter, was Barbie’s Dream House spot for Rocket Homes and Rocket Mortgage. This winning ad, created by ad agency Highdive, has a ...

This year's lineup includes Ken in a wheelchair. Barbie's 2021 Fashionistas launch is here and the new lineup is one of Mattel's most diverse ever. There are seven stylish dolls including Ken in a ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced that its iconic Barbie brand was named the 2021 top global toy property of the year for the second consecutive year and ...