The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

Memphis Grizzlies rookie Jaylen Wells will represent his alma mater, Sonoma State University, on his shoes during Friday’s ...

Jalen Williams has a comfortable-in-his-own-skin confidence that helped turn him into an All-Star. Here's the story behind ...

By the time I made the varsity, Chamberlain played its games in the Armory. Sneakers squeaked, sometimes almost squealed, ...

Death, taxes and Florida basketball beating rival Georgia ... "Our decisions, our carelessness with the ball at times, our ball toughness at times, our incorrect reads…Florida did a really ...

Puma, in collaboration with basketball star LaMelo Ball and the Teenage Mutant Ninja Turtles, has unveiled Leonardo & ...

Copyright 2025 The Associated Press. All Rights Reserved. Los Angeles Lakers forward Dorian Finney-Smith, left, steals the ...

A team with a drastically reduced championship window — that’s what happens when you send a 25-year-old superstar to LA in ...

The Lady Vols basketball guard was defending ... who abandoned her shoe and ran down the court. Cooper got the ball at the top of the key and ended up driving to the elbow and taking a shot ...

Many professional basketball players have ... to promote his Big Baller Brand signature shoe. LiAngelo's track, which was released under the Born to Ball Music Group label, is making noise in ...

Copyright 2025 The Associated Press. All Rights Reserved. UConn guard Solo Ball (1) drives to the basket as DePaul guard Jacob Meyer defends in the first half of an ...

After months of athletes and fans eagerly awaiting, Reebok has announced the launch of its highly anticipated performance basketball shoe, the ‘Engine A.’ Returning to the hardwood as the ...