The original creature bait, its action and bulk make it stand out in water that closely resembles chocolate milk, so it’s easy for bass to find. A perfect profile and attractive action that doesn’t ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley PowerBait Drip Minnow answers with lifelike detail and subtle, but incredibly ...

There are hundreds of bass lures lining the compartments of my boat. I’ve spent a small fortune over the years collecting different lure designs, colors, and sizes to ensure that I’m ready for any ...

What Is a Soft Stickbait and Why Do Bass Love It? A soft stickbait is a cylindrical 'worm' that is commonly found in four to six inch sizes. With no fancy appendages, lips or moving parts, these ...

If there’s one thing that bass anglers can agree on, it’s that the hardest fighting bass, pound for pound, is the smallmouth. From the Great Lakes to small stream-fed ponds across the Northern half of ...

What is a Flipping Jig and Why Do They Work So Well for Largemouth Bass? If you're looking to catch more and bigger largemouth bass this season then look no further than a flipping jig. These ...