The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

Economists have known for generations that natural cognitive biases – including loss aversion, herding and confirmation bias – are pervasive forces in influencing investment decisions and creating ...

Self-learning AI enhances behavioral analytics for detecting advanced threats and insider risks, but demands careful attention to bias, transparency, and ethical use. Self-learning AI improves threat ...

The adoption of behavioral analytics is growing at a rapid pace in the financial sector, with more and more banks and fintech companies partnering with behavioral analytics-based fraud detection ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...