Behavioral analytic tools might just open new horizons for better cybersecurity that would let experts better prioritize alerts and collect actionable intelligence, giving them an advantage for more ...

Data science holds huge potential in healthcare, but many executives are unaware of the technology’s many capabilities and applications. There are four main analytics-based approaches in data science ...

Self-learning AI enhances behavioral analytics for detecting advanced threats and insider risks, but demands careful attention to bias, transparency, and ethical use. Self-learning AI improves threat ...

Utilized by 97% of news sites, Google Analytics is the most popular tool to track analytics. Used alone, however, it doesn’t show how readers engage with a website. Newsrooms can improve their ...

We continue our 5-part exploration of using AI in compliance by considering how employee behavioral analytics can be used to prevent employee misconduct. Whether intentional or inadvertent, employee ...

Mental health is a constant topic of discussion within HR because it remains a constant threat. While more organizations are introducing mental health benefits and policies, it's often on the managers ...

Economists have known for generations that natural cognitive biases – including loss aversion, herding and confirmation bias – are pervasive forces in influencing investment decisions and creating ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Fullstory, a behavioral data company, acquired Usetiful, a digital adoption platform known for deploying guides and surveys in applications, on Nov. 3. The acquisition, announced from Fullstory's ...

One of the features app makers and online advertisers rely on is reliable measurement of their audiences and customers. But according to Scout Analytics, a Seattle-area firm that provides behavioral ...