Nielsen [NLSN], the market research giant that has the world's largest consumer neuroscience, a.k.a. neuromarketing, unit, announced a new suite of behavioral science offerings. Nielsen will use ...

That report details how ontologies function, how they can be engineered to better support the behavioral sciences, and the resources needed to sustain their development and use to help ensure the ...

Despite the centrality of prospect theory in behavioral science, that original paper from 1979 had never been directly replicated. That doesn’t mean it was the only evidence for the idea: ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science.

A recent study by Chey and colleagues, published in Gastroenterology, reviews the latest behavioral and diet therapies for irritable bowel syndrome, a chronic gastrointestinal condition affecting ...

To influence human behavior, it helps to understand human motivation. In part 1 of this two-part article, readers learn about Self-Determination Theory, the leading theory in human motivation.

Health Behavior addresses the behavioral, social, and cultural factors related to or driving individual and population health and health disparities. Students in our program apply social and ...