Preetham Reddy Kaukuntla, a Lead Data Scientist, has spent years analyzing how behavioural insights can enhance engagement, ...

Scaling a business and expanding a customer base always involves the use of practical techniques and approaches to landing ...

All the latest breaking news on United States. Browse ibtimes archives of photos, videos and articles on United States.

To help retailers better harness the power and potential of consumers’ first-party data, leading customer engagement platform ...

Financial firms that operate with a clear sense of purpose often find themselves better positioned for long-term success.

Close your eyes and picture your guest—whether your current guest, or the one you covet. Not so easy, right? Different ...

Loyalty programs boost customer retention, but organizations must first convince customers to sign up. Marketers can incentivize referrals and use mobile apps to gain enrollment. Continue Reading ...

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights ...

Today, one of the most powerful strategies that iGaming platforms can use to increase player engagement is data analytics.

Kolkata MFD CA Vinita Kejriwal of Vinsan Financial Services recently won the prestigious Sanjeevani Shakti Award.

Also called loyal wingmen, CCAs are large uncrewed aircraft that are envisioned to operate alongside crewed fighter jets or fly alone or in groups. CCAs will be powered by jet engines and driven ...