Benefit Gimme Brow has cut my morning routine in half—and today only, it’s 50 percent off—just $12. I cut out three steps of my brow routine, and now most of the time I depend on just a few swipes of ...

If you are a fan of Benefit Cosmetics, you have likely spent the last week rejoicing in the news that the brand's beloved brow product, Gimme Brow, is making its return with a new formula and a new ...

After a brief departure, Benefit's beloved Gimmie Brow brow gel is back and better than ever with a new and improved formula. Gimmie Brow is easily one of the most beloved brow products out there (it ...

Benefit cosmetics have taken to their website and urged customers to return one of their key products if it's rattling around in the bottom of their makeup bags. While the cosmetic giants professed ...

Benefit's brow collection launch was heard around the world — quite literally. The brand hyped up its products and fans instantly fell in love. Then, just like a great love story, Gimme Brow was ...

Since Cara Delevingne came into the lime-light, we have done nothing but want bold, beautiful brows. During the 90s however, we might have overplucked in areas and achieving fuller brows has been a ...

After years of over-plucking, only one product really helps me fake that full eyebrow look: Benefit Gimme Brow gel. Our editors independently select these products. Making a purchase through our links ...

Use short strokes to shape your brow with the tip of the applicator. Then brush through to blend, moving outward. There are 9 shades to choose from. An initially skeptical shopper admitted, "I wasn't ...