Benefit Gimme Brow has cut my morning routine in half—and today only, it’s 50 percent off—just $12. I cut out three steps of my brow routine, and now most of the time I depend on just a few swipes of ...

After a brief departure, Benefit's beloved Gimmie Brow brow gel is back and better than ever with a new and improved formula. Gimmie Brow is easily one of the most beloved brow products out there (it ...

If you are a fan of Benefit Cosmetics, you have likely spent the last week rejoicing in the news that the brand's beloved brow product, Gimme Brow, is making its return with a new formula and a new ...

After years of over-plucking, only one product really helps me fake that full eyebrow look: Benefit Gimme Brow gel. Our editors independently select these products. Making a purchase through our links ...

Last October, Benefit Cosmetics made the decision to voluntarily recall one if its bestselling brow products, Gimme Brow, after it "did not meet [its] stringent quality standards". And while the brand ...

What I love most about this brow gel is that it’s so easy and fast to apply. I think a misconception about brow products is that they require precision, but that’s not at all the case with Benefit’s ...

Since Cara Delevingne came into the lime-light, we have done nothing but want bold, beautiful brows. During the 90s however, we might have overplucked in areas and achieving fuller brows has been a ...

Benefit's brow collection launch was heard around the world — quite literally. The brand hyped up its products and fans instantly fell in love. Then, just like a great love story, Gimme Brow was ...

Use short strokes to shape your brow with the tip of the applicator. Then brush through to blend, moving outward. There are 9 shades to choose from. An initially skeptical shopper admitted, "I wasn't ...