Heads up beauty lovers, Laura Geller’s iconic Balance-N-Brighten powder foundation is 55% off right now at Amazon’s Beauty ...

Whether you’re a die-hard beauty supply hoarder or you stick to old faithfuls in your everyday personal care routine, you’ll ...

Experts share their top tips for creating the ultimate shimmery and bold Diwali makeup look, plus their product ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Last weekend, singer, actress, and beauty mogul Selena Gomez married her fiancé, Benny Blanco, in a private ceremony, and the ...

Actress Christina Ricci is the latest celebrity to join the ranks of Merit fans. The 45-year-old '90s icon stars in the new ...

I’ve opened more than 30 beauty advent calendars this year, these are the best ones - The beauty calendar bonanza is in full ...

My client Jill was ready to refresh her hairstyle and wanted to spice things up for the fall. Her colour needed brightening ...

The moment the weather drops even one degree, you’re pretty much required to run to a cafe and grab yourself a seasonal drink. While a pumpkin spice latte is obviously a go-to, a creamy chai also hits ...

The best beauty routines after 50 aren’t about chasing trends—they’re about stocking the staples that keep your skin radiant and your features defined. Hitting your 50s doesn’t mean beauty has to take ...