User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

INK Communications Co., a B2B technology and energy PR agency with offices in Austin and Denver, has been recognized by top industry news publications PR Daily, Ragan Communications, and PR News/Chief ...

From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying ...

The Brand as Performance framework gives marketers a tool to "stop defending their budgets - and start demonstrating their real-world impact," according to a white paper released Thursday by ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Domino’s Pizza has promoted Kate Trumbull from chief brand officer to executive vice president, chief marketing officer, the company announced in a press release. The change, effective Nov. 1, ...