The new brand aims to compete with the likes of Sensodyne and Arm & Hammer in the sensitive care sector of the toothpaste market. Driven's 30-second spot will air on ITV throughout June. The Cheshire ...

The advert for the toothpaste that repairs tooth enamel with enamel features a stiletto shoe with a heel made of Lego, with the tagline ‘It’s better to repair something with the stuff it’s made of.’ ...