That summer and into the fall, Bo Knows was quickly moving up the ranks of the most pervasive commercial spots in memory, second only to Jordan’s memorable ads for Nike and McDonald’s.

Remember Bo Knows? This is the story behind the Nike campaign that transformed a multisport phenom into one of the world's most recognizable athletes. Make Yahoo Your Homepage.

Ask Riswold to describe how popular Bo was at the height of Nike’s Bo Knows campaign, and this is his startling response. Advertisement “For awhile, Bo Jackson was bigger than Michael Jordan ...

Classic Commercial: Bo Knows! To celebrate Bo Jackson's 50th birthday today, we'll revisit one of the all-time classic Nike ad campaigns: BO KNOWS featuring the Air Trainer SC II, Bo Diddley, and ...

When the baseball and football seasons collide later this summer, Bo Jackson may wish life were more like his new Nike commercial. In the ad, the pro football and baseball star is beside himself ...

1. by Brandon Richard. Buy Now: Hanon, sivasdescalzo, Nike Though it doesn't carry his name, the Nike Air Trainer SC High is, for all intents and purposes, a Bo Jackson sneaker. Support for the ...

Eclipses the Iconic Bo Jackson Commercial 'Bo Knows…' Douglas MacKinnon | May 06, 2025 The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.

Nike has settled a lawsuit filed by photographer Richard Noble, who snapped this image of Bo Jackson in 1987. Noble included the image in court documents as part of the copyright infringement.

Jim Riswold, visionary adman of ‘Bo Knows’ and Air Jordan spots, dies at 66. His work for Nike shook up the ad industry by making pop culture as much a star as the shoes.

Jim Riswold, a visionary and irreverent adman whose playful and occasionally provocative Nike commercials featuring Michael Jordan, Tiger Woods and Bo Jackson redrew the playing field for product ...

Bo Jackson, the legendary NFL and MLB player and Nike pitchman, abandons $21-million judgment awarded to him in an extortion and harassment case.