That summer and into the fall, Bo Knows was quickly moving up the ranks of the most pervasive commercial spots in memory, second only to Jordan’s memorable ads for Nike and McDonald’s.

Remember Bo Knows? This is the story behind the Nike campaign that transformed a multisport phenom into one of the world's most recognizable athletes. Make Yahoo Your Homepage.

1. by Brandon Richard. Buy Now: Hanon, sivasdescalzo, Nike Though it doesn't carry his name, the Nike Air Trainer SC High is, for all intents and purposes, a Bo Jackson sneaker. Support for the ...

Eclipses the Iconic Bo Jackson Commercial 'Bo Knows…' Douglas MacKinnon | May 06, 2025 The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.

Riswold, who died last month, at 66, was the man behind Nike‘s Air Jordan and “Bo Knows” ads in the late ‘80s and early ‘90s. Even if you’ve never seen them, chances are good you know ...

Nike has settled a lawsuit filed by photographer Richard Noble, who snapped this image of Bo Jackson in 1987. Noble included the image in court documents as part of the copyright infringement.

Jim Riswold, visionary adman of ‘Bo Knows’ and Air Jordan spots, dies at 66. His work for Nike shook up the ad industry by making pop culture as much a star as the shoes.

Jim Riswold, a visionary and irreverent adman whose playful and occasionally provocative Nike commercials featuring Michael Jordan, Tiger Woods and Bo Jackson redrew the playing field for product ...