Have you ever wondered what sets successful brands apart from the rest? The answer lies in the interplay between brand ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

In that context, typography is the one element in a brand’s toolkit that can consistently connect all those digital ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

You’ll find the iconography on your Windows PC will update over the coming weeks. Nine of the core Microsoft 365 services ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you ...

The HCLTech and MetLife Stadium partnership has added $247M in brand value, boosting visibility, trust and engagement with ...

As much as the best Italian performance cars have pushed boundaries in performance and styling, there's also another element that makes them so desirable among collectors. It's hard to define exactly ...

Google clarifies AI image tools in Ads won't generate branded product visuals, only generic lifestyle and product images. Google Ads can generate generic product ...

Texas Tech unveiled a new simplified 'Double T' logo, but fans aren’t happy, calling it dull and too similar to other teams’ designs.