If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When we first saw the leaks online of the new Build-a-Bear ...

In addition to the bundles, Mocha and Milk can be purchased separately or in other bundles at Build-a-Bear. Like Cinnamoroll, his friend Mocha can be found in a $56 bundle that includes an outfit and ...

Build-A-Bear shares are up by a third over the past 12 months, valuing the company at almost $500 million. CEO Sharon Price John credits nostalgia and targeted marketing for its sales growth. Gen Z ...

Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range. The toy company’s ...

A seven-year-old girl has been spoiled rotten at her birthday party — but it wasn’t because of the generosity of her guests. The celebration, held at Build-A-Bear, should have been joyous, but instead ...

For 26-year-old Cammie Craycroft’s friends, the perfect birthday activity this summer was a group trip to Build-A-Bear Workshop. Craycroft said she and her friends grew up going to the retailer, which ...

NEW YORK (AP) — Tariffs and years of teetering mall traffic have roiled much of the toy industry. But Build-A-Bear investors are continuing to reap sizeable gains. Only 1 in 7 renter households in ...

Build-A-Bear has differentiated itself by selling an experience instead of just a product, resulting in high profitability and return on capital. The company’s conservative capital structure is ...

NEW YORK (AP) — Tariffs and years of teetering mall traffic have roiled much of the toy industry. But Build-A-Bear investors are continuing to reap sizeable gains. Shares of Build-A-Bear Workshop are ...