Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

Neutral tones, such as black, blues, and greens are more likely to instil feelings of stability and reliability. BUSINESS INSIGHTS: Designing logos that build trust Our survey uncovered a disconnect ...

An curved arrow pointing right. When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we ...

What's a great business idea without a great business name? This AI tool helps create brandable names for you.

Generative AI tools raise ethical questions and economic concerns for many working artists. But some are incorporating it into their work.

Nutanix revenue jumped 16 percent year over year, beating its Wall Street guidance, as VMware’s largest competitor added ...

Venable LLP attorneys Kristen Ruisi and Maria Sinatra share five things business owners should consider before engaging in a ...