For retailers, the challenge is to provide this proof in tangible, frictionless ways. Below are four strategies to surface ...

Telstra has launched ‘Codemates’, an initiative to teach kids essential digital skills for the future, by inviting them to ...

AI-powered beauty marketplace and “matchmaker” Noli is on a mission to build a brand that “emotionally connects” with consumers and they trust to help overcome overwhelm in the category. Backed by the ...

Bhima Jewels has appointed Rajesh Balachandran as its Chief Marketing Officer (CMO). Rajesh brings 25+ years of experience in marketing, brand strategy, and digital initiatives, having worked with ...

Sam’s Club is introducing “Yes AND,” a new campaign that CMO Chris Curtin says speaks to the heart of the brand’s members: they expect to get everything on their holiday wish list: quality, ...

Nimisha Jain, who was the No. 2 strategist at Mischief, joins Chicago-based Highdive as it looks to double the size of its strategy department.

Mastercard has named Accenture veteran Jill Kramer its next chief marketing and communications officer, succeeding Raja Rajamannar, who has been the financial services giant’s top marketer since 2013.

Mastercard’s chief marketing and communications officer, Raja Rajamannar, is stepping down after twelve years in the role. He will be succeeded by Jill Kramer, who joins from her role as Accenture’s ...

Many shaving brands try to own a positioning around product superiority: More blades, less irritation, a smoother experience. Manscaped’s style skews more NSFW for the category, but a commitment to ...

Telstra has partnered with +61 and Bear Meets Eagle On Fire to launch ‘Codemates’, an initiative to teach kids essential digital skills for the future, by inviting them to control an animatronic ...

Now, with Formula 1 at the center of the global sports and entertainment conversation, the brand is leaning deeper into its motorsport heritage to reach new fans, especially as the sport continues to ...

PepsiCo Greater China Beverages has appointed Haiying Jiang as its new chief marketing officer, according to Chinese media reports. Jiang, who previously led Nestlé Greater China’s coffee business, ...