Independent study reveals PPC.co’s adaptive AI models outperform Google’s Smart Bidding by up to 34% in cost-per-acquisition ...

Here are the people moves you need to know this week. Ad Age crossword puzzle—it’s not business as usual for breakout brands ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Even small ad tweaks can produce big, unexpected changes in ARPDAU. Mediation tests aren’t always reliable, with empty tests showing up to 4% variation. Weak or low-performing networks can still boost ...

Join Triangle Business Journal for a lively and informative panel discussion among industry leaders who will share their ...

In a statemen Tuesday night, TelevisaUnivision said YouTube TV is “stripping millions of Hispanic viewers of the Spanish-language news, sports, and entertainment they rely on every day.” YouTube TV, ...

Digital ad impressions more than doubled in the first 6 months of 2025 as compared to the corresponding period last year, as per the TAM report. The report also notes that e-commerce companies and ...

Once it becomes the engine behind data and attribution, ad spend efficiency and lead quality both lift noticeably.” — Ben Henzell, Founder and Director of BFJ Digital BRISBANE, QUEENSLAND, AUSTRALIA, ...

The 2025-26 NHL regular season has officially arrived! 100 exciting matchups will air exclusively on ESPN's family of networks and digital platforms. Check out marquee matchups on ESPN and ABC below: ...

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