Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we ...

[Editor’s note: This is an opinion piece by Jeremy Liew, a parter at Lightspeed Venture Partners] One of the hallmarks of the last few years on the internet has been the growing length of the “long ...

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...

It's not difficult to understand why retailers are so enthusiastic about retail media networks. Selling ads is far more profitable than selling goods, and retailers monetizing their audiences with ...

According to a new report, mobile ad networks are able to track user behavior on iOS through the Open Device Identification Number (ODIN) to more effectively target ads. CNET contributor Don Reisinger ...